GigaOm reports on Gartner’s research that in 2014 10-15 percent of online reviews will be fake. Call it social spam. It’s the same problem many of us bloggers have been experiencing with comment spam but unlike an individuals blog comments, Amazon and Yelp don’t have people approving every comment. This is a problem and a huge opportunity for someone.
The easiest answer is authentication. We’ve seen this with the big tech blogs like TechCrunch, which implemented Facebook comments. Not just because its supposed to help drive more traffic to their site but because it gets rid of the anonymous comment trolls. Or at least significantly reduces it.
Facebook has its own problems with fake accounts but I think it’s probably far better than any other social network out there.
Either way the sites that can control fake reviews the best will have a serious advantage.