The post social age is not the age built after the age of social media, it’s the age built on top of social media.
For more about Tac Anderson, (and my disclosures) go here.
Catching Elephant is a theme by Andy Taylor
Fake online reviews will give rise to more authentication. Facebook wins.
GigaOm reports on Gartner’s research that in 2014 10-15 percent of online reviews will be fake. Call it social spam. It’s the same problem many of us bloggers have been experiencing with comment spam but unlike an individuals blog comments, Amazon and Yelp don’t have people approving every comment. This is a problem and a huge opportunity for someone.
The easiest answer is authentication. We’ve seen this with the big tech blogs like TechCrunch, which implemented Facebook comments. Not just because its supposed to help drive more traffic to their site but because it gets rid of the anonymous comment trolls. Or at least significantly reduces it.
Facebook has its own problems with fake accounts but I think it’s probably far better than any other social network out there.
Either way the sites that can control fake reviews the best will have a serious advantage.
Understanding Amazon's Strategy
This is a great post that breaks down Amazon’s business historically and where it’s going now. Every strategy has trade-offs but what do you do when your strategy is so effective you get so big you scare people?
Microsoft had this problem and now we see Amazon, Apple and Google falling victim to this as well. Being big, means you did something right but it can also give you an unfair amount of power in the market. That’s what scares people.
