Sensors and the the “internet of things” is going to be huge in a way we can’t even imagine. It will not only extend the Internet into the physical world, it will distribute the computing function outside the computer into everyday objects like signs, cars and our clothing. It won’t matter that our watches will be to under-powered to do much useful (for now), combined with the phone in our pocket and the sensors in the street, it will be effectively a supercomputer that’s contextually aware of me and my environment.
Now consider what happens when you combine trillions of sensors with another disruptive force, what we call pervasive memory. Every time we use a digital device, we create a record of our actions—a trail of digital breadcrumbs that create a complex and comprehensive tapestry of our life. They reveal where we go, with whom we interact, and what we’re interested in, and in many ways, who we are.
These records, stored in databases around the world, document not only what is happening in your life, but also in the lives of most other people in the world. The more digital devices that exist, the more pervasive memory will become. In fact, most companies have the ability to remember everything about their customers—but they don’t. (Which leaves a huge opportunity for smart, entrepreneurial competitors.)
Think about the possibilities. Digital sensors, everywhere, gathering information about everything. And companies that are actually capable of remembering information for customers, instead of just about them.