The post social age is not the age built after the age of social media, it’s the age built on top of social media.
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There’s a lot of buzz around gamification right now and it’s only going to get worse. As one of the propagators of it, I can guarantee it. But put away the buzzwords and badges and there are some very sound reasons as to why gamification matters top your business.
At the core of gamification are games and the mechanics that make games so engaging. So before we can fully define what gamification is and why it’s important, let’s look at what a game is.
In Jane McGonnical’s book, Reality Is Broken: Why Games Make Us Better and How They Can Change the World she classifies a game as as having four components.
So let me ask you this:
If you break it down like this, it’s hard to argue with using gamification in your business.
This is really just smart business and I know some of you will argue that you don’t need points and badges to do this and you don’t. But it is really, *really* hard to get organizations to agree on goals and rules and metrics, let alone act on them. Gamification provides further tools, like game mechanics, to engage your employees and customers as well as frameworks and technology to do things like deliver appropriate, real time feedback.
So feel free to hate on the buzzwords and the hype but don’t dismiss gamification.
Reality Is Broken: Why Games Make Us Better and How They Can Change the World My rating: 4 of 5 stars
This is a super important book. It’s excellently written and ties together so many current trends around work, life, education and society that I think anyone would benefit from reading at least the first 1/3 of the book. The examples and specific conclusions about gaming may not be of interest to everyone but even if they’re not I guarantee you’ll still find the examples very interesting and they’ll challenge many of your preconceived notions about what motivates us and what games are good for.
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