The post social age is not the age built after the age of social media, it’s the age built on top of social media.
For more about Tac Anderson, (and my disclosures) go here.
I haven’t talked about gamification much lately, a lot of the hype seems to have died down some but I still think it is very powerful and the best way to manage a crowdsourced group of contributors like in this case.
William Cukierski, a PhD candidate in biomechanical engineering at Rutgers University in New Jersey, is describing what sounds like a garden-variety online-gaming compulsion. “It’s pretty addicting,” he says. “I’m up until 2 a.m., clacking away on my keyboard while the rest of the world is sleeping.”
But this game he’s so keyed up about is what most people would call work. Kaggle, the website that is consuming all his time, hosts dozens of “big data” contests that pit thousands of data scientists against each other, crunching numbers in real time on behalf of various companies.
So far, Kaggle’s assembled data scientists have successfully predicted: the outcome of the World Cup, the progression of HIV in patients, the likelihood that US auto insurance company Allstate will have to pay for bodily injury in the event of a crash, when shoppers will visit a grocery store and how much they will spend, and the location of dark matter in the universe. The contests that could have the biggest commercial impact are invite-only, and the company does not disclose who sponsors them or what questions they’re intended to solve.